With winter settling in across South Africa, many parents begin to notice changes in their baby’s skin. Dry patches, flakiness, irritation and increased sensitivity are all common during the colder months, when cold outdoor air and indoor heating can strip the skin of its natural moisture.

Because a baby’s skin is thinner and more delicate than an adult’s, it loses moisture more quickly and requires extra care during winter. Fortunately, a few simple adjustments to your baby’s daily skincare routine can help keep their skin soft, comfortable and protected throughout the season.

Why winter affects baby’s skin

Winter creates the perfect conditions for dry skin. Cold air holds less moisture, while indoor heaters further reduce humidity levels. Frequent bathing in hot water can also weaken the skin’s protective barrier, leaving it more vulnerable to dryness and irritation.

Babies who are prone to eczema or have naturally sensitive skin may experience flare-ups during winter, making a consistent skincare routine even more important.

“Many parents are surprised by how quickly a baby’s skin can become dry during winter,” says Karen Van Rensburg, spokesperson for Sanosan South Africa. “The key is prevention. By focusing on gentle cleansing and regular moisturising, parents can help strengthen the skin barrier and keep little ones comfortable throughout the season.”

7 tips to prevent baby’s skin from drying out this winter

1. Keep bath time short and warm, not hot

While a warm bath can be comforting on a chilly day, hot water strips away the skin’s natural oils. Aim for baths of five to 10 minutes using lukewarm water.

Choose mild, soap-free cleansers specifically formulated for babies to help avoid unnecessary irritation.

2. Moisturise immediately after bathing

One of the most effective ways to lock in moisture is to apply a moisturiser within a few minutes of bath time while your baby’s skin is still slightly damp.

Products such as Sanosan Baby Care Cream and Sanosan Baby Care Lotion help replenish moisture and support the skin’s natural protective barrier. Formulated with carefully selected ingredients, including organic olive extract and milk protein, they provide gentle hydration suitable for delicate baby skin.

3. Avoid over-bathing

Daily baths are not always necessary, especially for very young babies. Excessive bathing can contribute to dryness during winter. On non-bath days, a gentle wipe-down of the hands, face and nappy area is often enough.

4. Dress your baby in breathable layers

While it’s important to keep babies warm, overdressing can cause sweating, which may irritate sensitive skin. Soft, breathable cotton layers help regulate body temperature while reducing friction against the skin.

5. Protect exposed skin

Cold winds can leave little cheeks and hands dry and chapped. Applying a gentle moisturising cream before heading outdoors can help create a protective barrier against the elements.

6. Add moisture to the air indoors

Indoor heaters can significantly dry out the air. Where possible, consider using a humidifier or placing a bowl of water near a heat source to help increase moisture levels in the room.

7. Watch for signs of irritation

Persistent redness, itching, rough patches or discomfort may indicate eczema or another skin condition that requires professional advice. Parents should consult their healthcare provider if symptoms do not improve with gentle skincare measures.

Building healthy skincare habits from the start

Winter skincare is about more than preventing dryness. It also helps establish healthy habits that support your baby’s skin for the long term.

“Simple routines can make a remarkable difference,” adds Van Rensburg. “A gentle cleanse followed by moisturising helps protect the skin barrier and reduces the likelihood of irritation. Parents don’t need complicated routines; consistency is what matters most.”

By choosing gentle, nourishing skincare products and making a few seasonal adjustments, parents can help ensure their baby’s skin stays healthy, hydrated and comfortable throughout winter.

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