DJ Zinhle Expands Era Brand Into Travel With New Suitcase

Last Updated: September 27, 2026By Viwe Ntlebi

DJ Zinhle is giving frequent travellers another reason to shop as she expands her Era by DJ Zinhle brand into the travel space.

The entertainer and entrepreneur has unveiled the Go Getter Suitcase, a carry-on designed with practicality in mind. Priced at R2,500 and currently available in black, the suitcase has already caught the attention of fans online.

What makes the luggage stand out from a standard carry-on is its built-in features, including a dedicated cup holder and handbag holder. The additions are designed to make travelling a little easier by giving travellers a convenient place to keep two everyday essentials that are often carried separately.

Zinhle introduced the suitcase to her followers in a social media video, quickly prompting reactions from fans. Many expressed their interest in getting their hands on the new travel essential, while others highlighted the storage features as one of the product’s biggest draws.

Zinhle has steadily built Era by DJ Zinhle into a lifestyle brand that extends beyond her career in entertainment. What began as a jewellery brand has grown into a broader business, with the entrepreneur developing products across different categories while maintaining the distinct aesthetic associated with the brand.

Her approach has allowed Era to evolve alongside her own interests and lifestyle, with the business expanding into products that speak to fashion, functionality and everyday needs. The move into luggage is another addition to the brand’s growing offering, particularly appealing to customers looking for practical travel pieces with thoughtful details.

The Go Getter Suitcase adds another category to the Era by DJ Zinhle portfolio, with its combination of style and functionality giving travellers an alternative to the standard carry-on.

For Zinhle, the latest launch continues a broader journey of building a business that goes beyond her identity as an entertainer and creates products that can stand on their own in the lifestyle market.