Creme of Nature is proud to announce its partnership with The Throne Magazine as the official headline brand partner for The Throne Masterclass 2026: The Purpose Edition, taking place at Workshop17, West Street, Sandton on Saturday, 31 October 2026.

Bringing together some of South Africa’s leading creatives, entrepreneurs, founders, business leaders, brands and visionaries, The Throne Masterclass is an annual platform dedicated to conversations shaping the creator economy, entrepreneurship, purpose-led brand building, leadership and the broader creative landscape.

This year, those conversations will centre around one powerful idea: purpose. The 2026 edition will explore what happens when we stop simply building careers, businesses, and platforms, and start building them around who we truly are, where we come from, and the impact we want to leave behind.

This message strongly connects with Creme of Nature’s Unstoppable Hair platform, which is anchored in the purpose of seeing hair as a lens for African women to tell unique stories of

power, identity, heritage and becoming.

As part of the partnership, Zandi Zinganto, Senior Brand Manager for Revlon South Africa, along with members of the Creme of Nature Squad, will take part in a dedicated panel discussion exploring storytelling as Africa’s strongest currency for building purpose-led brands.

The conversation will unpack how brands and creators can build meaningful brands, remain rooted in their own stories and heritage, navigate the evolving relationship between brands and

creators, and turn authentic storytelling into measurable impact, opportunity and contribution to the archives of African creativity.

The Creme of Nature Squad represents a new generation of South African creators, each bringing their own voice, perspective, creativity, and personal stories to the Unstoppable Hair campaign. Their participation in The Throne Masterclass will offer an honest look at what it means to create with purpose while remaining authentic in an increasingly fast-moving digital world.

“At Creme of Nature, Unstoppable Hair has always been about more than hair. It is about celebrating the confidence, individuality and stories that make each of us who we are. Partnering with The Throne Masterclass for the Purpose Edition gives us an opportunity to extend that conversation beyond beauty and into how we show up, create, lead and build with intention,” says Zandi Zinganto, Senior Brand Manager for Revlon South Africa.

Throughout the day, industry leaders and brand pioneers will explore how discovering and grounding your craft, business or career in purpose can become a blueprint for meaningful and

sustainable success.

Dedicated networking sessions will also create opportunities for attendees to connect with like- minded creatives, collaborators, entrepreneurs and decision-makers who share a vision for purpose-led growth. As culture, creativity and business continue to intersect, The Throne Masterclass 2026: The Purpose Edition, in partnership with Creme of Nature, invites South Africans to own their stories, embrace their individuality and step boldly into their purpose. Because when you know who you are, where you come from and what you stand for, you become unstoppable.

Related Story: Londie London Expands Hair Empire With Colourful Kids’ Braid Collection